Web Design
🐾 PAWSITIVE CAFÉ : REDESIGNING A WEBSITE WITH HEART, BOOKING POWER, AND BRAND WARMTH
LONDON’S finest FURRY-FRIENDLY VENUE
Year :
2025
Industry :
Hospitality
Client :
Client
Project Duration :
3 weeks
CONTEXT :
Kaos is a speculative concept app I designed as part of a personal exploration into emotional behaviour, streaming habits, and support for independent artists. Inspired by the saturation of music-related content on platforms like Instagram and TMZ, I set out to create a richer, more unique experience, one that balances entertainment, discovery, and cultural insight.
PROBLEM :
Platforms like Spotify and Deezer typically rely on listening history to power their recommendation systems. But music is emotional, and often driven by context outside the app, like news, mood, or social conversations.
After countless conversations with producers, friends, and independent artists, one theme kept surfacing:
“Why is the industry so focused on numbers over emotion and connection?”
Listeners are more than stats. Artists are more than streams. The industry often overlooks emotional value in favour of algorithmic output.
How might we design a music platform that understands not just what users listen to, but why?
GOAL :
To build a product that empowers artists, especially independent ones without label support, and connects them with listeners on a more emotional level. The aim was to bridge the gap between human behaviour, technology, and emotion, while improving music recommendations through alternative inputs like mood, article engagement, and content interaction.
Key Concept:
Introduce a “News + Gossip” section within the app to track user interests beyond listening habits. If a user frequently engages with news or gossip articles about certain artists or genres, Kaos uses that behaviour as a signal to improve its music recommendations.
Think TMZ meets Spotify, but designed for depth, not just clicks.
Key Concept:
Conducted focus group sessions with designers, AI specialists, and music lovers, some with experience at Spotify, Deezer, and Facebook.
Created personas and journey maps to reflect real behavioural patterns.
Found that mood, context, and emotional state strongly influence music selection.
Identified opportunity for content-based recommendation loops using news + music.
PERSONAS:
University student and aspiring DJ. Loves discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
USER FLOW AND EMOTION MAP:
Discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
KEY DESIGN DECISIONS
Mood-based playlist curation: Letting users choose music based on feelings rather than genres, improving emotional alignment with the MRS (Music Recommendation System).
Artist “Stories” for deeper discovery: Artists can upload story-style content, giving listeners a more human, behind-the-scenes connection.
Track article engagement: Every article a user reads influences their music suggestions.
Future-ready integration: Structure designed to include podcasts and artist media in future releases.
Accessibility-first thinking: Features like converting audio or podcast content into text or PDFs for inclusive access.
VISUAL DIRECTION:
Dark, neon-accented UI to evoke a futuristic, immersive mood
Minimal iconography to keep focus on content and navigation
Simplified UX hierarchy across Home, Mood, and News tabs
Designed in Figma with clean user flow and emotional accessibility in mind
OUTCOME:
Delivered high-fidelity mobile screens
Built a flow where content and listening behaviour inform the MRS
Created a UX case that highlights strategy, emotion-based AI, and inclusivity
Developed a UI that aligns with a neon-brutalist yet clean aesthetic.
TAKEAWAYS
Design is not just visuals, it’s emotion, behaviour, and systems
Powerful features can feel simple when driven by user empathy
Music platforms can (and should) do more for artists and listeners alike.
What’s Next
Currently refining the UI based on feedback and testing new ways users might interact with the News tab (e.g. swipeable “Stories” for genres or artists). Kaos stands as a foundation piece in my portfolio, representing not only my design aesthetic but also my approach to user-centred, emotionally intelligent product design.
Web Design
🐾 PAWSITIVE CAFÉ : REDESIGNING A WEBSITE WITH HEART, BOOKING POWER, AND BRAND WARMTH
LONDON’S finest FURRY-FRIENDLY VENUE
Year :
2025
Industry :
Hospitality
Client :
Client
Project Duration :
3 weeks
CONTEXT :
Kaos is a speculative concept app I designed as part of a personal exploration into emotional behaviour, streaming habits, and support for independent artists. Inspired by the saturation of music-related content on platforms like Instagram and TMZ, I set out to create a richer, more unique experience, one that balances entertainment, discovery, and cultural insight.
PROBLEM :
Platforms like Spotify and Deezer typically rely on listening history to power their recommendation systems. But music is emotional, and often driven by context outside the app, like news, mood, or social conversations.
After countless conversations with producers, friends, and independent artists, one theme kept surfacing:
“Why is the industry so focused on numbers over emotion and connection?”
Listeners are more than stats. Artists are more than streams. The industry often overlooks emotional value in favour of algorithmic output.
How might we design a music platform that understands not just what users listen to, but why?
GOAL :
To build a product that empowers artists, especially independent ones without label support, and connects them with listeners on a more emotional level. The aim was to bridge the gap between human behaviour, technology, and emotion, while improving music recommendations through alternative inputs like mood, article engagement, and content interaction.
Key Concept:
Introduce a “News + Gossip” section within the app to track user interests beyond listening habits. If a user frequently engages with news or gossip articles about certain artists or genres, Kaos uses that behaviour as a signal to improve its music recommendations.
Think TMZ meets Spotify, but designed for depth, not just clicks.
Key Concept:
Conducted focus group sessions with designers, AI specialists, and music lovers, some with experience at Spotify, Deezer, and Facebook.
Created personas and journey maps to reflect real behavioural patterns.
Found that mood, context, and emotional state strongly influence music selection.
Identified opportunity for content-based recommendation loops using news + music.
PERSONAS:
University student and aspiring DJ. Loves discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
USER FLOW AND EMOTION MAP:
Discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
KEY DESIGN DECISIONS
Mood-based playlist curation: Letting users choose music based on feelings rather than genres, improving emotional alignment with the MRS (Music Recommendation System).
Artist “Stories” for deeper discovery: Artists can upload story-style content, giving listeners a more human, behind-the-scenes connection.
Track article engagement: Every article a user reads influences their music suggestions.
Future-ready integration: Structure designed to include podcasts and artist media in future releases.
Accessibility-first thinking: Features like converting audio or podcast content into text or PDFs for inclusive access.
VISUAL DIRECTION:
Dark, neon-accented UI to evoke a futuristic, immersive mood
Minimal iconography to keep focus on content and navigation
Simplified UX hierarchy across Home, Mood, and News tabs
Designed in Figma with clean user flow and emotional accessibility in mind
OUTCOME:
Delivered high-fidelity mobile screens
Built a flow where content and listening behaviour inform the MRS
Created a UX case that highlights strategy, emotion-based AI, and inclusivity
Developed a UI that aligns with a neon-brutalist yet clean aesthetic.
TAKEAWAYS
Design is not just visuals, it’s emotion, behaviour, and systems
Powerful features can feel simple when driven by user empathy
Music platforms can (and should) do more for artists and listeners alike.
What’s Next
Currently refining the UI based on feedback and testing new ways users might interact with the News tab (e.g. swipeable “Stories” for genres or artists). Kaos stands as a foundation piece in my portfolio, representing not only my design aesthetic but also my approach to user-centred, emotionally intelligent product design.
Web Design
🐾 PAWSITIVE CAFÉ : REDESIGNING A WEBSITE WITH HEART, BOOKING POWER, AND BRAND WARMTH
LONDON’S finest FURRY-FRIENDLY VENUE
Year :
2025
Industry :
Hospitality
Client :
Client
Project Duration :
3 weeks
CONTEXT :
Kaos is a speculative concept app I designed as part of a personal exploration into emotional behaviour, streaming habits, and support for independent artists. Inspired by the saturation of music-related content on platforms like Instagram and TMZ, I set out to create a richer, more unique experience, one that balances entertainment, discovery, and cultural insight.
PROBLEM :
Platforms like Spotify and Deezer typically rely on listening history to power their recommendation systems. But music is emotional, and often driven by context outside the app, like news, mood, or social conversations.
After countless conversations with producers, friends, and independent artists, one theme kept surfacing:
“Why is the industry so focused on numbers over emotion and connection?”
Listeners are more than stats. Artists are more than streams. The industry often overlooks emotional value in favour of algorithmic output.
How might we design a music platform that understands not just what users listen to, but why?
GOAL :
To build a product that empowers artists, especially independent ones without label support, and connects them with listeners on a more emotional level. The aim was to bridge the gap between human behaviour, technology, and emotion, while improving music recommendations through alternative inputs like mood, article engagement, and content interaction.
Key Concept:
Introduce a “News + Gossip” section within the app to track user interests beyond listening habits. If a user frequently engages with news or gossip articles about certain artists or genres, Kaos uses that behaviour as a signal to improve its music recommendations.
Think TMZ meets Spotify, but designed for depth, not just clicks.
Key Concept:
Conducted focus group sessions with designers, AI specialists, and music lovers, some with experience at Spotify, Deezer, and Facebook.
Created personas and journey maps to reflect real behavioural patterns.
Found that mood, context, and emotional state strongly influence music selection.
Identified opportunity for content-based recommendation loops using news + music.
PERSONAS:
University student and aspiring DJ. Loves discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
USER FLOW AND EMOTION MAP:
Discovering new artists, keeps up with music news, and often feels that mainstream apps don’t “get” her mood or interests.
KEY DESIGN DECISIONS
Mood-based playlist curation: Letting users choose music based on feelings rather than genres, improving emotional alignment with the MRS (Music Recommendation System).
Artist “Stories” for deeper discovery: Artists can upload story-style content, giving listeners a more human, behind-the-scenes connection.
Track article engagement: Every article a user reads influences their music suggestions.
Future-ready integration: Structure designed to include podcasts and artist media in future releases.
Accessibility-first thinking: Features like converting audio or podcast content into text or PDFs for inclusive access.
VISUAL DIRECTION:
Dark, neon-accented UI to evoke a futuristic, immersive mood
Minimal iconography to keep focus on content and navigation
Simplified UX hierarchy across Home, Mood, and News tabs
Designed in Figma with clean user flow and emotional accessibility in mind
OUTCOME:
Delivered high-fidelity mobile screens
Built a flow where content and listening behaviour inform the MRS
Created a UX case that highlights strategy, emotion-based AI, and inclusivity
Developed a UI that aligns with a neon-brutalist yet clean aesthetic.
TAKEAWAYS
Design is not just visuals, it’s emotion, behaviour, and systems
Powerful features can feel simple when driven by user empathy
Music platforms can (and should) do more for artists and listeners alike.
What’s Next
Currently refining the UI based on feedback and testing new ways users might interact with the News tab (e.g. swipeable “Stories” for genres or artists). Kaos stands as a foundation piece in my portfolio, representing not only my design aesthetic but also my approach to user-centred, emotionally intelligent product design.