Freelance project
2025
160+ visitors in 30 days — turning Big Glo’s online presence into real conversations.
Big Glo is a London-based music producer offering recording, mixing, mastering and custom production. As his reputation grew, a booking link on social media no longer reflected the quality of his work. He needed a website that showcased his services, personality and creative process.
Role
Product Designer
Project
Client Project
Focus
Product Strategy · Web
Year
2025
Opportunity
Where Does the Need for a Full Website Come From?
In our first conversation, Big Glo shared his frustration about standing out in an increasingly crowded market. His online presence relied on Instagram, streaming links and a basic booking calendar, which no longer reflected the quality of his work or his growing reputation.
Looking at other producers' websites together, we saw how a dedicated space could communicate more than services alone. It could show personality, explain the creative process and help potential clients build trust before making contact.
The problem became clear: Big Glo's online presence was fragmented. Potential clients had no single place to understand what he offered, what made him different or how to work with him.
Our opportunity was to create a personalised website that brought those elements together and made starting a conversation straightforward.
Strategy
Made Big Glo’s site build trust and start real conversations fast
To understand the market, I led a collaborative review of websites from freelance producers and mid-tier record labels. Big Glo evaluated messaging and structure, while I focused on layout, content flow, and visual tone. This helped us align our perspectives and uncover valuable insights.
Key findings included the following:
• Many freelance producers used drag-and-drop website builders without thoughtful structure. While practical, these sites lacked engagement and visual identity.
• Several record label sites, although functional, felt outdated. The layouts were basic, imagery was dated, and brand narratives were unclear.
• One quote from Big Glo stood out and shaped the tone of the site:
📌 “I want something that feels creative, but also professional.”
This led me to introduce the “neon mist” visual direction, an emerging style that uses ambient light and rich gradients to create a futuristic feel while keeping the layout clean, modern, and easy to use.
We defined three primary goals for the website:
• To help Big Glo stand out visually and tonally from other freelance producers.
• To build trust with new visitors by clearly communicating value.
• To convert interest into collaboration through accessible, mobile-first contact options.
The intended audience included artists, managers, A&Rs, and collaborators, primarily browsing on mobile devices, though desktop accessibility was also considered.
Experience
Structuring a Website Around What Users Really Need
We prioritised the most relevant content based on the user journey. The structure was designed as follows:
Homepage: Unique value proposition, curated playlist, and social proof from clients
About: A personal story of how Big Glo started, his approach to music production, and testimonials from both collaborators and clients
Services: A breakdown of production offerings, studio practices, and differentiators
Contact: Integration with WhatsApp for quick mobile outreach, alongside a structured booking form for formal requests
USER FLOW
We identified two core paths to conversion:
A mobile-first path using the hero CTA button (“Start Your Glo”), which opens a WhatsApp conversation for real-time contact
A structured booking path, accessible through the contact page, where users can choose services such as mixing, mastering, or recording and submit their details asynchronously
This dual-flow approach supports both casual mobile-first users and more formal, service-focused visitors.
Impact
From visibility to real conversations
The website gave Big Glo a dedicated place to present his work, build credibility and give potential clients a clearer route to getting in touch.
160+
Unique visitors in the first 30 days
8 clicks · 131 impressions · 6.1% CTR
Google Search performance over the measured three-month period.
Client conversations
The WhatsApp route led to multiple new client conversations.
